Bazar, déco, loisirs, cadeaux, ... Tout un monde d'idées et de petits prix pour profiter du meilleur des idés maison !
Who is Centrakor ?
Centrakor,
the independent retailers’ central purchasing hub
CENTRAKOR, the service provider for independent homeware supplies, gifts and decoration stores at discount prices was established in 1990.
Facing the development of the franchise networks and integrated stores, CENTRAKOR’s members have chosen to remain independent.
With a network of 200 stores, CENTRAKOR is the premiere French network of independent DISCOUNT stores.
6 avenue Saint Granier
BP 53169
31027 TOULOUSE CEDEX 3
Tél.: 05 61 00 63 00
Fax : 05 61 00 29 49
Homeware supplies, gifts and decoration stores at discount prices.
A concept that perfectly matches the consumers’ expectations for the contents and decoration of their home whilst allowing them to retain purchasing power.
THE PURCHASING STRENGTH OF A BIG GROUP
CENTRAKOR selects and references the best suppliers for its members, with the most advantageous conditions. The CENTRAKOR teams are made up of experienced discount professionals, ready to share with you their skills and competence.
A HUMAN-SCALE APPROACH
Ensuring a personalised follow-up has always been a priority for CENTRAKOR.
Several tools are used to help this approach :
- Recurrent meetings at the advertising commissions, salons and seminars.
- Internet/ Extranet website, a truly dynamic interface between the members, the suppliers and the central purchasing hub.
PROFESSIONAL COMMUNICATION
CENTRAKOR is utilising the support of communication professionals (media and non-media) to build and implement the communication strategy of the brand :
- Advertising and promotional plan, supported by 24 available operations per year
- Communication kit for the opening campaign
- External sign-posting
- In store sign-posting
- Audio marketing
AN INDIVIDUALISED SUPPORT
CENTRAKOR supports you every step of the way, whether it is directly or with the help of reliable referenced service consultants; from the market study development to the computerisation of the management system, the advertising campaign or the management of the store shelves. You remain free to make any choice at anytime.
40 integrated stores: more efficiency for everyone.
With our 40 stores, we not only have access to a reinforced strength for negotiation and sales, but also to a statistically reliable tool to test, refine and validate the different options before suggesting them to the members; whether it is on product selection level, the store tool, communication, or even a choice of management solutions.
The members have access to a brand acclaimed by its clients, with a significant communication budget, for total consistency of the store’s concept.
This strengthens the visibility and notoriety of the network, at everyone’s benefit.
As part of the permanent referencing scheme, we have negotiated very advantageous rates, conditions and carriage deliveries.
We also command a high-performance logistic platform that allows us to handle the supplying of products directly imported for seasonal or strategic collections.
In order to help the communication flow between members, suppliers, buyers and the technical team at the central purchasing, CENTRAKOR has set up a new Internet/Extranet network. This allows easy access to great amounts of information such as the suppliers list, the commercial terms and conditions, the referencing updated in real time, pictures and barcodes of the referenced products, operation selections, visualisation of the advertising brochure contents, promotional advertising planning, implementation proposals,...